Is Red Bull Making a Sleep Drink? The Truth Behind the Viral Tweet

If you have been scrolling lately, you have probably seen the image claiming Red Bull is launching a sleep drink. It looks convincing, and the promise of 12 hours of sleep is exactly the kind of thing that grabs attention online. But at the time of writing, there is no official announcement from Red Bull confirming a sleep product. The rumor appears to be coming from viral posts and follow-up coverage rather than the brand itself.

The biggest red flag is the promise itself. “Guaranteed 12 hours of uninterrupted sleep” is not the kind of claim a legitimate sleep supplement should make. It reads more like internet bait than a real product launch. It also clashes with the identity Red Bull has built around energy, caffeine, and performance, which helps explain why the image spread so quickly.

The Real Anti-Red Bull

The tweet took off because it taps into a very real problem. A lot of people are exhausted, overstimulated, and looking for a better way to wind down at night. The idea of a brand known for energy moving into sleep was always going to get attention.

And even if the image is not real, the demand behind it is.

People are clearly looking for a nighttime version of what energy drinks have offered during the day: something simple, effective, and easy to make part of a routine. That is exactly the space Som Sleep was built for. Today, it is trusted by over 100 professional sports teams and used by athletes across the major leagues who prioritize recovery and sleep. When Som Sleep first launched, Men’s Health called it “the anti-Red Bull.”

Instead of caffeine and stimulation, Som Sleep was made for the opposite end of the day. People do not want to piece together a bedtime routine with multiple pills or wake up feeling weighed down the next morning. They want something easy to drink, easy to use, and easy to stick with.

The Science of Winding Down

A well-designed sleep formula is not about knocking you out. It is about supporting the body’s natural transition into sleep.

Som Sleep was created with that in mind. The portable powder stick packs are easy to take at home or while traveling, and the formula combines ingredients chosen to support relaxation and sleep:

Magnesium + Vitamin B6: Support normal sleep function.
L-Theanine + GABA: Help promote a calmer, more settled state before bed.
Melatonin: A 3 mg dose to help support your natural sleep-wake cycle.

Built for Real Life

A sleep routine only works if it is easy to stick to. Som Sleep originally launched in a can, but we later moved to powder stick packs because they are easier to use, easier to travel with, and easier to make part of a nightly routine.

Today, Som Sleep comes in 10 and 30-stick pack options. Each stick is pre-measured and easy to mix with water about 30 minutes before bed. Whether you are at home, traveling, or trying to stay consistent during a busy week, the routine stays the same.

That simplicity is the point. The best sleep routine is the one you can actually keep.

The Red Bull sleep drink may be a viral internet rumor, but the interest behind it is real. People want a better way to wind down, and that is exactly what Som Sleep was built for.

Frequently Asked Questions

Is Red Bull actually making a sleep drink?

At the time of writing, there is no official announcement from Red Bull confirming a sleep drink. The viral image appears to be based on social posts and online speculation rather than a confirmed product launch.

Is the Red Bull sleep drink image real?

The image circulating online appears to be an unofficial mockup, not a confirmed product release. One of the biggest red flags is the promise of “guaranteed 12 hours of uninterrupted sleep,” which is not the kind of claim a legitimate sleep supplement should make.

Why are people so interested in a Red Bull sleep drink?

The idea took off because it taps into a real need. A lot of people are exhausted, overstimulated, and looking for an easier way to wind down at night. The concept of a nighttime version of an energy drink instantly makes sense to people.

Is there already a drink made for sleep?

Yes. Som Sleep was built specifically for sleep and helped create the sleep drink category. Instead of caffeine and stimulation, it was designed for the other end of the day: helping people wind down and support better sleep as part of a nighttime routine.