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By Natural Products Expo West
The New Hope Network today kicked off the 38th annual Natural Products Expo West & Engredea, the industry's largest tradeshow, with the announcement of 10 trends to watch in natural and organic foods; beauty and home products; and supplements and ingredients. The event runs today through Sunday, March 11 at the newly expanded Anaheim Convention Center.
Natural Products Expo West is the leading show for tracking the trends that drive innovation in food and consumer products with more than 3,500 exhibiting companies, including more than 600 brands making their Expo West debut. This year, New Hope Network's content and research team will be watching the following 10 trends, highlighting companies and products that authentically support long-term healthy lifestyles and are more sustainable for the planet.
Stress and Sleep Solutions
Studies show that most Americans suffer from moderate to high stress, which places them at a higher likelihood for chronic inflammation and sleeplessness. Consumers have long been bombarded with a fire hose of caffeinated energy beverages, bars and snacks that only temporarily mitigate symptoms of the sleep-stress cycle. Thankfully, brands are getting smarter by promoting products that encourage wakeful calm and relaxation during the day, and deep uninterrupted sleep at night via adaptogenic herbs, minerals and more.
Product examples: Som Sleep, Source Naturals NightWell, Goldthread Plant Based Tonics.