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Nighttime treats join the growing list of non-pharmaceutical sleep aids
As getting sufficient sleep continues to be an issue for young people, particularly Gen Zs, brands are coming to the rescue with consumer-friendly sleep aids. Rather than pharmaceutical or over-the-counter options, these snacks and drinks promise to help people fall asleep faster and rest peacefully through the night without the negative side effects associated with some pill-based products.
Som
Created after the CEO almost got into a car accident from falling asleep at the wheel, Som is an anti-energy drink that promotes a better night’s sleep to prevent daytime tiredness. The canned drink is vegan, non-carbonated, and non-habit forming with an option of original flavor or zero sugar added. Ingredients like melatonin, magnesium, and Vitamin B6 are added to help people feel sleepy faster; L-theanine, which is naturally found in green tea and promotes relaxation, was also added. The brand recommends consuming the drink 30 minutes before bed for optimal results.