Privacy Policy

Last Updated on September 27th, 2021

Som Friends, Inc. (“Som Friends, Inc.,” “we,” “our,” or “us”) understands that privacy is important to our online visitors to our web site and online services. This Privacy Policy explains how we collect, use, share and protect your personal information that we collect on our web site and through our Service. By using our Service, you agree to the terms of this Privacy Policy and our Terms of Use.

Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

What information do we collect and for what purpose?

The categories of information we collect can include:

Information you provide to us directly

We may collect personal information such as a username, first and last name, mailing address, billing information, phone number, e-mail address and payment information, when you register for a Som Friends, Inc. account, place and order through the Service, participate in our forums, comment on a blog post, or if you correspond with us. In time, we may permit you to provide additional personal data in your profile.

Information we collect from third parties

We may collect information about you from third-party services. For example, we may receive information about you when you interact with our site through various social media, for example, by logging in through or liking us on Facebook, Instagram, Pinterest or following us on Twitter. The data we receive is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third-party web sites and services before linking or connecting them to the Service.

We use this information to operate, maintain, and provide to you the features of the Service. We may use this information to communicate with you, such as to send you email messages, and to follow up with you to offer information about our Service and your account. We may also send you Service-related emails or messages (e.g., account verification, order summaries, change or updates to features of the Service, technical and security notices). For more information about your communication preferences, see “Your Choices Regarding Your Information” below.

How we use cookies and other tracking technology to collect information.

We and our third-party partners may automatically collect certain types of usage information when you visit our web site or use our Service. For instance, when you visit our web sites, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click, how frequently you access the Service, and other actions you take on the Service), and allow us to track your usage of the Service over time. We may collect log file information about your browser or mobile device each time you access the Service. Log file information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third-party applications, and other information that assists us in analyzing and improving the Service. Although we do our best to honor the privacy preferences of our Users, we are not able to respond to Do Not Track signals from your browser at this time, as we believe that there is no consistent industry standard for how to respond to Do Not Track browser settings.

We may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our web site and our Service; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.

Third-party tracking and online advertising

We may permit third-party ad networks, social media companies, and other third-party services to collect information about browsing behavior from visitors to our Service through cookies, social plug-ins, or other tracking technology. We may permit third-party online advertising networks to collect information about your use of our web sites over time so that they may play or display ads that may be relevant to your interests on our Service as well as on other web sites or services. Typically, the information is collected through cookies or similar tracking technologies. The only way to completely “opt-out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your mobile device, you may not be able to control tracking technologies through settings. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at info@getsom.com.

Sharing of your information

We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Your Choices About Your Information” section below.

We may share your personal information with:

  • Third-party vendors and other service providers that perform services on our behalf, as needed to carry out their work for us, which may include identifying and serving targeted advertisements, billing, payments, payment processing, order fulfillment, or providing analytic services;
  • Our business partners who offer a service to you jointly with us, or who partner with us to provide our Services to you;
  • Other companies whose products or services may be of interest to you (to see how you may opt-out of this sharing, see Your Choices, below);
  • Other parties in connection with a company transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third-party or in the event of a bankruptcy or related or similar proceedings; and
  • Third parties as required by law or subpoena or to if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Som Friends, Inc., our Users, or others.

We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.

Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public, as controlled by any applicable privacy settings. If you remove information or content that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information.

Your choices about your information

How to control your communications preferences

You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt-out of Service-related communications (e.g., account verification, information about your orders, changes/updates to our products or features of the Service, technical and security notices). If you want to opt-out of having your information shared with third parties for marketing purposes, you may contact us directly at info@getsom.com or click the unsubscribe link at the bottom of the email and follow the on-screen instructions.

Text Marketing and Notifications: By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply.

Modifying or deleting your information

If you have any questions about reviewing, modifying or deleting your account information, you can contact us directly at info@getsom.com.

Terminating or deactivating your account

Following termination or deactivation of your Som Friends, Inc. account, Som Friends, Inc. may retain your profile information and User Content for a commercially reasonable time for backup, archival, or audit purposes. Furthermore, Som Friends, Inc. may retain and continue to use indefinitely all information (including User Content) contained in your communications to other Users or posted to public or semi-public areas of the Service after termination or deactivation of your User account.

CCPA

Under California’s California Consumer Privacy Act or “CCPA”, effective as of January 1, 2020, California residents are given the right to opt-out of the sale of their personal information.

Please note that we take your privacy very seriously and we do not sell your personal information or data. However, our website uses cookies to improve user experience, track anonymous site usage, store authorization tokens, enhance users experience of site usability, marketing activities, and permit sharing on social media networks voluntarily by customers. You can read more about how your information is used on this Privacy Policy page.

In certain cases, sharing data with these providers could be considered a “sale” under CCPA. If you are a California resident and would like to make a consumer access or deletion request under CCPA, you can email us at info@getsom.com or call us at 1-888-SOM-SLEEP.

SMS/MMS Mobile Messaging Marketing Program

By subscribing to our text notifications, regardless of the opt-in method you utilized to join, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. If you do not wish to continue participating in text notifications, you agree to reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Us in order to opt-out of text notifications. You may receive an additional mobile message confirming your decision to opt-out. You understand and agree that the foregoing options are the only reasonable methods of opting out. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that alter, change, or modify the STOP, END, CANCEL, UNSUBSCRIBE or QUIT keyword commands, such as the use of different spellings or the addition of other words or phrases to the command, and agree that Som Friends Inc. and its service providers will have no liability for failing to honor such requests. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.

We will only use information you provide through text notifications, to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages.  WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with text notifications, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the text notifications for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.  To make such a request, please contact us at the following address:

Som Friends Inc
5029 Auckland Ave
North Hollywood, CA 91601
info@getsom.com

How we store and protect your information

Storage and Processing

Your information collected through the Service may be stored and processed in the United States or any other country in which Som Friends, Inc. or its subsidiaries, affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Som Friends, Inc. or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe

Som Friends, Inc. cares about the security of your information, and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through the Service. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, Som Friends, Inc. will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Children's Privacy

Som Friends, Inc. does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at info@getsom.com.

Links to other websites and services

Our Service may integrate with or contain links to other third-party sites and services. We are not responsible for the practices employed by third-party web sites or services embedded in, linked to, or linked from the Service and your interactions with any third-party web site or service are subject to that third-party’s own rules and policies.

How to contact us

If you have any questions about this Privacy Policy or the Service, please contact us at info@getsom.com.

Changes to our Privacy Policy

Som Friends, Inc. may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and so you should review this page periodically. When we change the policy in a material manner we will let you know and update the ‘last updated’ date at the top of this page.